Sahara acquires Belgian AV company

Boxlight’s Sahara Presentation System Ltd brand, a leading provider of interactive touchscreens, projection, software, digital signage solutions and accessories, today announced it has acquired Interactive Concepts, a leader in distributed AV and IT solutions to the Belgium market.

Headquartered in the Belgium, Interactive Concepts is a value-added distributor of AV and IT products with a loyal customer base. Within the last four years, CEO Karel Callens has taken Boxlight’s Clevertouch interactive screen brand to number two within the region with rapid growth plans in place to be the number one provider.

Boxlight President, Mark Starkey comments, “The acquisition of Interactive Concepts represents an exciting opportunity to expand the footprint of the Clevertouch brand and extend our distribution network across Northern Europe where we’re trading tremendously well and have seen 25% year-on-year growth across the Benelux region in interactive flat panel sales. Karel Callens will join the Boxlight Group under the Sahara Presentation Systems Europe BV brand and will continue to drive sales across the Benelux region cementing and building on the phenomenal growth we’ve seen over the last several years”.

“Interactive Concepts has been built on distributing leading products, including the range of solutions provided by Clevertouch. We are proud to be the flagship partner of Clevertouch in Belgium and Luxemberg,” comments Karel Callens, CEO of Interactive Concepts. “This acquisition is a natural fit into Boxlight’s Sahara Presentation Systems Europe BV brand and will enable us as a team to drive accelerated sales growth into Education, where we already have a strong presence, and build on our Enterprise plans. By joining the Sahara Presentation Systems Europe BV team, the current Interactive Concept partners and end user customers will enjoy direct contact with the Clevertouch team and help to influence the new generation of Clevertouch products. We’re committed to providing the same great service and products to all our vendors and partners”.

Michael Pope, Chairman and CEO at Boxlight added, “I’m pleased to extend a warm welcome to Karel, and I look forward to adding his talents to our sales leadership in the EMEA region. The acquisition of our key distributor in Belgium was strategic in nature, providing Boxlight greater control over messaging and adoption of our Clevertouch solutions, stronger relationships with our reseller partners and end users, significantly improved profit margins, and a renewed commitment from Karel and his team to Boxlight’s success in the territory.”

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Published by Corinna Denbow on 23 March 2021